Video has become a very cost-effective form of communication which allows you to demonstrate
your product and service benefits in ways that photos and text simply cannot.
1. It's Visual
People tend to look for a visual experience when surfing the web, and video has an inherent appeal to
audiences. Most of us would prefer to 'see' something before we are forced to 'read' something.
While we tend to skim through any large blocks of written material, we will almost certainly take the
time to watch a professionally produced video presentation.
2. It's Sticky
Video can help make your website 'sticky'. Not unlike when a prospective customer walks into your
place of business, your goal should be to keep them on your website for as long as possible learning
about your services in order to increase the chance of making a sale.
3. It's Emotional
A video demonstrating how a product works along with customer testimonials would provide solid
evidence that the product can indeed solve a particular problem. It sets off emotional triggers that
static text cannot, ultimately influencing buying decisions.
4. It's On Demand
Unlike a traditional sales pitch, a video can be experienced "on-demand". Anyone interested can view
it anytime he/she wants simply by visiting your website.
5. It's Versatile
A video which has been produced for your website can be re-purposed elsewhere. The cost can be
leveraged by distributing the video, elements of it or a re-edited version of it offline on DVD as a
general sales tool.
Recent studies have shown that 77% of Internet users view online video, the average of those
watching approximately 6 hours each. Youtube.com is now the 2nd most popular search engine in the
world. Does your company have a presence there? This growing awareness, acceptance and perhaps
even an expectation of online video content by viewers makes video even more important to a
company's marketing now more than ever.
your product and service benefits in ways that photos and text simply cannot.
1. It's Visual
People tend to look for a visual experience when surfing the web, and video has an inherent appeal to
audiences. Most of us would prefer to 'see' something before we are forced to 'read' something.
While we tend to skim through any large blocks of written material, we will almost certainly take the
time to watch a professionally produced video presentation.
2. It's Sticky
Video can help make your website 'sticky'. Not unlike when a prospective customer walks into your
place of business, your goal should be to keep them on your website for as long as possible learning
about your services in order to increase the chance of making a sale.
3. It's Emotional
A video demonstrating how a product works along with customer testimonials would provide solid
evidence that the product can indeed solve a particular problem. It sets off emotional triggers that
static text cannot, ultimately influencing buying decisions.
4. It's On Demand
Unlike a traditional sales pitch, a video can be experienced "on-demand". Anyone interested can view
it anytime he/she wants simply by visiting your website.
5. It's Versatile
A video which has been produced for your website can be re-purposed elsewhere. The cost can be
leveraged by distributing the video, elements of it or a re-edited version of it offline on DVD as a
general sales tool.
Recent studies have shown that 77% of Internet users view online video, the average of those
watching approximately 6 hours each. Youtube.com is now the 2nd most popular search engine in the
world. Does your company have a presence there? This growing awareness, acceptance and perhaps
even an expectation of online video content by viewers makes video even more important to a
company's marketing now more than ever.
