To some (but not all) of our customers, video production can seem daunting and
highly complex. It isn't, or at least for the client it doesn't have to be; Dazzle
Productions is not only a video production company, we are project managers,
so our job is handling the details and complexities of a production, solving
problems and coming in on-deadline and on-budget.
Here's how a video - your video- can be put together. Obviously, every project
is different, but these are some of the general areas that combine to produce a
finished video. And these are, of course, all areas and services that we provide
and project manage.
We want to stress that some of what you will read applies only to complex
productions, some productions involve only shooting and editing, sometimes
even in the same day. Simple or Complex, we can make your video work.
CONCEPT
The first step; working with our client to determine what the video's goal. What
is the message to be imparted; instructional, promotional, etc? What is the best
way to impart that message? It is our job to 'immerse' ourselves into your
business, understand it so that we can convey it to the viewer.
SCRIPT
Once the concept is in place, the script follows. How the script is written can be
varied. Some clients bring scripts to the table, requiring only minor polishing.
Most provide point-form notes detailing the information that needs to be
conveyed. Dazzle then writes narration and/or notes images & titles/graphics that
will best illustrate these points.
Several 'drafts' may ensue; the final approval of the script is always in the
client's hands before production begins. On some rare occasions, where tight
deadlines or other requirements have necessitated, a 'reverse approach' has been
used where shooting of, for example, a manufacturing process is completed first;
and then this footage is "rough cut" and a script to describe what the viewer is
watching is then written.
PRE-PRODUCTION
Depending on the project, this can be simple or complex. For example, on a
simple Industrial Video, pre-production may only consist of scheduling a shoot
date/time and assuring that the area we will be shooting in is presentable. On a
more complex corporate video or commercial/infomercial, pre-production may
involve casting (choosing actors), wardrobe selection, finding and buying/renting
props and location scouting and arrangement.
Click Here to Go To Part 2 - Shooting the Video
highly complex. It isn't, or at least for the client it doesn't have to be; Dazzle
Productions is not only a video production company, we are project managers,
so our job is handling the details and complexities of a production, solving
problems and coming in on-deadline and on-budget.
Here's how a video - your video- can be put together. Obviously, every project
is different, but these are some of the general areas that combine to produce a
finished video. And these are, of course, all areas and services that we provide
and project manage.
We want to stress that some of what you will read applies only to complex
productions, some productions involve only shooting and editing, sometimes
even in the same day. Simple or Complex, we can make your video work.
CONCEPT
The first step; working with our client to determine what the video's goal. What
is the message to be imparted; instructional, promotional, etc? What is the best
way to impart that message? It is our job to 'immerse' ourselves into your
business, understand it so that we can convey it to the viewer.
SCRIPT
Once the concept is in place, the script follows. How the script is written can be
varied. Some clients bring scripts to the table, requiring only minor polishing.
Most provide point-form notes detailing the information that needs to be
conveyed. Dazzle then writes narration and/or notes images & titles/graphics that
will best illustrate these points.
Several 'drafts' may ensue; the final approval of the script is always in the
client's hands before production begins. On some rare occasions, where tight
deadlines or other requirements have necessitated, a 'reverse approach' has been
used where shooting of, for example, a manufacturing process is completed first;
and then this footage is "rough cut" and a script to describe what the viewer is
watching is then written.
PRE-PRODUCTION
Depending on the project, this can be simple or complex. For example, on a
simple Industrial Video, pre-production may only consist of scheduling a shoot
date/time and assuring that the area we will be shooting in is presentable. On a
more complex corporate video or commercial/infomercial, pre-production may
involve casting (choosing actors), wardrobe selection, finding and buying/renting
props and location scouting and arrangement.
Click Here to Go To Part 2 - Shooting the Video
