How To Make a Video (Part 1)
Often times, to some (but not all) of our customers, the
prospect of mounting a video production can seem daunting
and highly complex. It isn't, or at least for the client it doesn't
have to be; Dazzle Production is not only a video production
company, we are project managers, so that handling the
details and complexities of a production, solving problems and
coming in on-deadline and on-budget is our job.
Here's how a video - your video- can be put together.
Obviously, every project is different, but these are some of the
general areas that combine to produce a finished video. And
these are, of course, all areas and services that we provide
and project manage.
We want to stress that some of what you will read applies to
complex productions, some productions may involve only
shooting and editing, sometimes even in the same day. Simple
or Complex, we can make your video work.
CONCEPT
The first step is, working with our client, is to determine what
the video's goal is. What is the message to be imparted;
instructional, promotional, etc. And then, what is the best way
to impart that message. It is also our job to 'immerse' ourselves
into your business, understand it so that we can convey it the
viewer.
SCRIPT
Once the concept is in place, the script follows. How the script
is written can be varied. Some clients bring scripts to the table,
requiring only minor polishing. Most provide point-form notes
detailing the information that needs to be conveyed. Dazzle
then writes narration and/or storyboards images &
titles/graphics that best illustrate these points. Several 'drafts'
may ensue; the final approval of the script is always in the
client's hands before production begins. On some rare
occasions, where tight deadlines or other requirements have
necessitated, a 'reverse approach' has been used where
shooting of, for example, a manufacturing process is
completed first; and then this footage is "rough cut" and a script
to describe what the viewer is watching is then written.
PRE-PRODUCTION
Depending on the project, this can be simple or complex. For
example, on a simple Industrial Video, pre-production may only
consist of scheduling a shoot date/time and assuring that the
area we will be shooting in is clean and presentable. On
shoots, such as more complex corporate videos or
commercials/infomercials, pre-production may involve casting
(choosing actors), wardrobe selection, finding and
buying/renting props and location scouting and arrangement
(as well as having insurance certificates issued, we carry two
million dollars in liability insurance everywhere we shoot).
Click Here to Got To Part 2 - Shooting the Video
prospect of mounting a video production can seem daunting
and highly complex. It isn't, or at least for the client it doesn't
have to be; Dazzle Production is not only a video production
company, we are project managers, so that handling the
details and complexities of a production, solving problems and
coming in on-deadline and on-budget is our job.
Here's how a video - your video- can be put together.
Obviously, every project is different, but these are some of the
general areas that combine to produce a finished video. And
these are, of course, all areas and services that we provide
and project manage.
We want to stress that some of what you will read applies to
complex productions, some productions may involve only
shooting and editing, sometimes even in the same day. Simple
or Complex, we can make your video work.
CONCEPT
The first step is, working with our client, is to determine what
the video's goal is. What is the message to be imparted;
instructional, promotional, etc. And then, what is the best way
to impart that message. It is also our job to 'immerse' ourselves
into your business, understand it so that we can convey it the
viewer.
SCRIPT
Once the concept is in place, the script follows. How the script
is written can be varied. Some clients bring scripts to the table,
requiring only minor polishing. Most provide point-form notes
detailing the information that needs to be conveyed. Dazzle
then writes narration and/or storyboards images &
titles/graphics that best illustrate these points. Several 'drafts'
may ensue; the final approval of the script is always in the
client's hands before production begins. On some rare
occasions, where tight deadlines or other requirements have
necessitated, a 'reverse approach' has been used where
shooting of, for example, a manufacturing process is
completed first; and then this footage is "rough cut" and a script
to describe what the viewer is watching is then written.
PRE-PRODUCTION
Depending on the project, this can be simple or complex. For
example, on a simple Industrial Video, pre-production may only
consist of scheduling a shoot date/time and assuring that the
area we will be shooting in is clean and presentable. On
shoots, such as more complex corporate videos or
commercials/infomercials, pre-production may involve casting
(choosing actors), wardrobe selection, finding and
buying/renting props and location scouting and arrangement
(as well as having insurance certificates issued, we carry two
million dollars in liability insurance everywhere we shoot).
Click Here to Got To Part 2 - Shooting the Video