"Snow Butler" TV Commercial
| What is the biggest challenge in shooting, in late summer, a TV Commercial to sell a Snow Brush? Number one... lack of snow. So you make your own, and bring in Special Effects guys that know how to do it. Snow Butler saw broadcast province-wide both for direct sales (800 calls) and product support for placement in Canadian Tire stores. Click on a thumbnail to see the full-sized photo. |
| 500 bags of ice (like you would buy at a store) will be crushed and become real snow. |
| Dressing the scene with snow is almost complete; our special effects expert sprays the bushes with a white oil-bases coating. |
| Crushing hundreds of bags of ice into snow. |
| Dusting the car with a layer of snow, applied with a rake, just as our actor approaches. Timing was critical as the snow would start to turn to slush in only a minute or two. |
| The scene is dressed with real and fake snow, and ready to shoot. |
| Alan Beard, actor, is the Snow Butler. |
| A 'snow blanket' is a fiberglass cotton-like material that covers areas of the background. |
| Getting ready for another shot, the Snow Bulter doffs his coat. |
| Shooting from inside the car as the actor clears snow off the windshield. |
| A wide shot shows the crew hard at work dressing the scene. |
| A vegetable-oil based spray is used to coat areas white in the background. |
| Preping the scene. |
| Spreading snow on the car as the actor stands by with the product. |
| Rolling camera as our actor clears the car's windows with the amazing Snow Butler. |
| Snow in the wheelbarrow is ready to be applied to the minivan. |
| Dressing the minivan with snow. |
| Its Snowing! A giant snow-covered mesh spreads snow on a Ford Explorer. |
| Actress Desiree shows off the product. |
| Phone: (905) 639-4590 info@dazzleproductions.com |