| Infomercials have many elements, Dazzle Productions understands that all of those elements must work towards one single goal: selling the product and selling a lot of them. Unlike short thirty or sixty second TV ads, with a half-hour format, there is a tremendous opportunity to showcase a product's uniqueness and features; but at the same time the show must be entertaining in order to keep the viewer watching until the all important call-to-action, and 1-800 number can appear. When producing infomercials, unlike traditional TV ads, we have to make the viewer not only recognize a product name and create trust (through testimonials), urgency, excitement and motivate that person to place an order. Our experience in infomercial production is extensive. We have produced infomercials from the ground up; from concept to script to shoot to final editing. While in other cases we have "fixed" existing infomercials. From extensive overhauls involving the shooting of new footage, re-scripting, and re-editing; to minor 'tweaking' of US infomercials to better perform in the Canadian marketplace, we do it all. Examples of our work include Filter Cool, Remote Dimmer Switch, Koolatron Cooler and Saturne Fitness System. We've operated with small and big budgets. We pride ourselves on our ability to produce quality productions for reasonable budgets. We believe that the money you spend should show up on the screen. We enjoy finding the most cost-effective methods for producing each job. Dazzle Productions is a full-service, one-stop-shop for Infomercial production. Show us your product and ideas and we'll take it from there. We can, and have, conceptualized, scripted, cast, shot, scored and edited complete infomercials that sell. |
